IPRA-GCC 2016 - Image Challenges in the Energy Industry

Fuad AlZayer, Coordinator of Energy Data Transparency at the International Energy Forum participated in the International Public Relations Association-Gulf Chapter (IPRA-GCC) 2016 Conference "Image challenges in the energy industry" held in Dubai from October 25-27. 

The Conference attended by more than 500 corporate communications experts from the GCC region, with background in organisations including CNBC, BBC, LinkedIn, Wall Street Journal, Saudi Aramco, SABIC and other major entities. This highly interactive conference provided an excellent opportunity to learn about and share experiences on a broad spectrum of subjects including effective corporate communications, Gulf region in international media, changing face of communications, talent and innovation, crisis management, impact of new media on PR, and challenges in the energy industry.

The IEF took part in a panel entitled Image Challenges in The Energy Industry. Mr AlZayer and other panellists talked about the energy industry and how to overcome some of the challenges to its image. Mr AlZayer explained the potential for dialogue under the neutral banner of the IEF and Energy Data Transparency under JODI not only to help improve understanding among stakeholders, but as a means of improving trust and the image of the industry.